About Shuli

"Love and work, work and love…that's all there is" . Sigmund Freud

Shuly Rodrig will not settle for less than perfect.

Her motivation for success managed to build an outstanding international beauty brand. The founder and CEO of SR Cosmetics is an inspiring lady of research and development that began her affair with cosmetics 50 years ago and since then she is practicing her great healing skills without ever stopping.

She is a woman in a mission to make the world a beautiful place!

Shuly's professional path began in 1969, when she graduated her cosmetology degree and started working at the Haifa hospital skin trauma unit. Since the begging Shuly dedicated her studies to solve any skin challenge. She won her nickname: "The Beauty Dictionary" with honor, since she is working around the clock to bring the best education and formulas to her community through-out global trainings and media.

Every day new ideas are born at her laboratory for skin solutions as she is fulfilling her life mission. Shuly's impressive resume include collaborations with some of the leading medical doctors in Israel: Dr. Yoram Phinchi, father of deep peelings in the country and Dr. Irena Krupnik from the well-known TLV Ichilov medical center.

Along the years Shuly committed herself to nature studies and gained her degree in Naturopathical education. She is using the power of plants in her formulas and believes that nature is our best teacher.

Since 2013 Shuly is training medical doctors for better understanding of process aging and  skin peeling methods.

Her outstanding personality and knowledge made Shuly a house hold name. she is a regular TV presenter and media advisor for the leading channels in Israel: Reshet 13, Walla and Ynet.

Each and every year this extraordinary woman hosts a cosmetics innovation media convention for over 500 professionals and launches her latest breaking beauty news.

Her only dream is to continue her work and bring her beautiful vision all around the world, because beautiful skin means a better quality of life both mentally and physically.

Shuly is a role model for women power to change the world for the better as she continues to inspire others to do good.